Utrecht City Theatre - a place where artistic quality, engagement, adventure, passion and skill come together. The interaction between visitors and performers is a sparkling and emotional adventure, often leading to reflective moments.
The custom typeface and logo are based on the words “shimmering” and “reflection”. The typography and color scheme reflect the zeitgeist of Dudok, architect of the theatre building. The edgy play of letters positions the theatre self-consciously in the present time. The style allows inspiration to grow into a powerful cultural brand.