Kirsten Kjaer Weis gave us “carte blanche” to design her brand new eponymous make-up collection from scratch. We were in charge of creating every single element, from the logotype to the product design to the packaging. It was important that it be an organic and green product line.
One week after the launch, the line was picked up by the UK’s largest retail beauty chain with 82 stores in the United Kingdom & the United States. The line has been featured internationally in over 500 magazines & blogs. In addition, the design won a Red Dot, a Gold Pentaward and is shortlisted in Wallpaper* Magazine’s Design Awards 2011 as one of the top 5 designs of 2010.