Hustler Redesign (Sex Product Line For Hustler) by Joy Lin
2011 - 2012, Golden A' Packaging Design Award Winner
the coming together of two individuals
The Hustler redesign celebrates the erotic duality of masculinity and femininity. Products are featured in a two-fold nature, playing with relation, contrast, movement, and penetration. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.
Design Challenges
Production Technology
For the most part, packaging is made of polylactic acid (PLA), a corn-based plastic. Unlike other plastics, PLA is processed from renewable material, does not emit toxic fumes when incinerated, and does not leech chemicals into soil. All flexographic printing will be done with water-based inks, which leave a far lighter footprint in comparison to typical solvent-based inks.
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