Loreal Men's Expert Skincare Series (Mens Skincare Packaging Series) by Young Joo Tak
2011 - 2012, Silver A' Packaging Design Award Winner
Inspiration
mens watch, sports car, speed
Creativity
The redesigned caps look like watch dials, inviting men to rewind the clock and refresh their skin. The rubber matte cap is functional and efficient, perfect for the on-the-go professional. The bottom is made from a sleek glossy material, evoking the aforementioned sports car, and the entire product is wrapped in a dark gray primary tone, which better embodies masculinity. I preserve Loreal's brand equity by integrating orange accents on the areas and typography, aligned with the hierarchy of read.
Design Challenges
Loreal's mens packaging was feminine, nondescript, unfocused, and ineffective. In redesigning its packaging, I sought to give it an assertive masculine brand identity, and was inspired by the design, meaning, and form of a sports car and man's watch.
Production Technology
From an engineering point of view, the Loreal Men's Expert Skincare Series Mens Skincare Packaging Series by Young Joo Tak is a good example of a highly-developed project.
       
     
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