The design challenge was to interpret the essence of the Vespa lifestyle into the design language of an Espresso machine. This distinct design language had to reflect tradition, modernity and italian flair, defined by technical yet emotional surfaces. So the Vespeo has key elements like the analogue indicator, that symbolize a scooter dashboard, intelligently integrating importand information about steam, level of coffee and water.
Surface finish, material and color combination have been specially selected to represent the ritual of coffee preparation and culture. The resulting lifestyle product is an easy to operate, compact espresso machine, aimed to complement Vespa's romantic lifestyle and enhance the enjoyment of coffee.