La Torre (High End Tv) by Vestel ID Team
2011 - 2012, Golden A' Digital and Electronic Devices Design Award Winner
Inspiration
La Torre is designed inspired from Eiffel Tower
Creativity
In this design, there is no front cover holding the display. The tv is hold by back cabinet hidden behind the panel. The eloxal thin bezel surrounding the display is used just for cosmetic illusion. For all these reasons, only dominant element is a display in contrast to ordinary tv form. Eiffel Tower is the source of insipiration for La Torre. Some of the main similarities are being reformist of their time and having same side view.
Design Challenges
The main creaitve challenges are the limited dimensions and different material usage. While the frame bezel is getting slimmer, differentiating the design from the competitor’s is getting hard. La Torre has an eloxal extrusion thin bezel. Metal usage is a trend at consmer electronics sector. However, it is a challenging design preference since it is unfamiliar material for our production conditions.
Production Technology
La Torre is assembled with a special technic. Back cabinet holds the display and chromated side bezel is mounted to back part.
       
     
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