Lithuanian Vodka Gold Limited Edition (Vodka Bottle) by Edvardas Kavarskas
2011 - 2012, Golden A' Packaging Design Award Winner
Inspiration
The main inspiration came from Lithuanian folklore and ethnographical symbols – oak leaves and lily flowers.
Creativity
The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. In the Lithuanian folklore lilies are associated with femininity and oak – with masculinity, strength and courage. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.
Design Challenges
Vodka is considered as a very traditional category in Lithuania, therefore, the main challenge was to infuse the product with modern touch while keeping link with the traditional category attributes.
Production Technology
The product is vodka in a glass bottle with aluminium closure. The design is printed on PET thermo-shrink sleeve. Printing technology: flexography.
       
     
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