Aira Bears Pable Cafe Series (The Package of Sweets) by Shoichiro Takei
2011 - 2012, Silver A' Packaging Design Award Winner
Ruskｓ factory in the forest
The story goes that long before humans were born, animals ran a cafe called Pable Cafe in the deep mountains of Aira City and served sweets and bread for animals. Many animals are working at Pable Cafe under the owner Aira Bear.
We work out the concept of products, then set an animal besed on the concept. We place the importance on hand drawing which is something innocent and warm about.
From an engineering point of view, the Aira Bears Pable Cafe Series The Package of Sweets by Shoichiro Takei is a good example of a highly-developed project.
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