M/I/M/Design District (Corporate Identity) by Francesco Paternoster
2011 - 2012, Golden A' Graphics and Visual Communication Design Award Winner
The logo design was inspired by the archaic forms of the old city of Matera.
M/I/M/ is a design container: it is a multidisciplinary network where project and skills meet, a reservoir of ideas, suggestions and practices for renewal. The graphic sign was taken directly from the landscape.
The great challenge was to design an identity which has to be connected with the historical heritage of the old city of Matera using a minimalistic and contemporary style. The strong geometry of the typeface was the better solution to create a visual link between the volumes of the old city and the graphic design.
From an engineering point of view, the M/I/M/Design District Corporate Identity by Francesco Paternoster is a good example of a highly-developed project.
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