A Consumer's Diary (A Book) by Vyara Zlatilova
2011 - 2012, Silver A' Writing, Literature and Content Design Award Winner
Consumerism, everyday objects, psychology of material possessions
In this book I explore the idea of consumerism as a way to identify a person. Nowadays identities are structured around the idea of consumption – in other words people create a sense of who they are through what they consume. Material objects are seen as an expression of values, attitudes and beliefs. Through advertising and mass media possessions became symbolic of personal and social identity, they give consumers a sense of belonging to a certain group of people. Objects are symbols of who we are and we form impressions of others and anticipate how to interact with them again relying on their material status. Therefore I decided to explore my own consumer’s identity through publishing a collection of my recent receipts. My idea is to recreate my individual qualities, group membership and social standing based on the products I have recently consumed. Moreover, collecting the receipts I noticed that they fade out in time, which made the collection even more exciting making the recently consumed products stand out and therefore - more important.
Design Challenges
Vyara Zlatilova did not encounter any design challenges while designing the award winning A Consumer's Diary A Book.
Production Technology
From an engineering point of view, the A Consumer's Diary A Book by Vyara Zlatilova is a good example of a highly-developed project.
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