The hardest part was to do something different that had never been done before and wouldn't leave anyone indifferent.
Once I had the idea, the production was the next challenge. Alicia put the design in Photoshop and converted the living room in a dark room.
Since the letters of the design are a bit blurred on purpose, it was a bit difficult to know when the design was in focus with the analog camera. On top of that, being in the dark it was hard to know if the frame was centered and we had to wait to develop the first roll to see the results. We did some tests until it was perfect.