Ql Jrne 25 (Invitation) by Kathy Roessner
2012 - 2013, Golden A' Graphics Design Award Winner
Inspiration
The theme of the event was the journey from the inception of the company to its enormous success after 25 years. The invitation was designed to launch the guests on their “journey” with the event, incorporating icons synonymous with travel as well as the company itself and its home base in Detroit, Michigan, USA. We engaged an illustrator to adapt Quicken Loans’ “ISM” characters, which represent the ideals they live by, into situations relevant to the journey theme and covered the back of the recycled envelope with them. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembles a street map and is bordered by a neatline. The ISM characters are featured in full color and the titles are in traditional highway signs.
Creativity
This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembled a street map and was bordered by a neatline with titles in traditional highway signs. Quicken Loans' ISM characters, which represent the ideals they live by, were adapted into situations relevant to the journey theme and covered the back of the recycled envelope in full color.
Design Challenges
Kathy Roessner did not encounter any design challenges while designing the award winning Ql Jrne 25 Invitation.
Production Technology
From an engineering point of view, the Ql Jrne 25 Invitation by Kathy Roessner is a good example of a highly-developed project.
       
     
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