Information Makes the World Go Round.
Material is not the building material of our world, but rather information. This is not the position maintained by some Internet-addicted, social media nerd, who cannot imagine anything beyond World of Warcraft, Foursquare and Twitter. No, John A. Wheeler, one of the most well known quantum physicists of our time, made this claim. He and his colleagues already discovered decades ago that material is an illusion. In reality, our world is composed of information.
With this knowledge in the back of their heads, our team of architects at loftwerk as well as the architect Peter Stasek went to work developing a concept for the ajando loft in the Mannheimer harbor park You might consider such a project impossible. How can you design something so thoroughly material such as a loft in an old industrial building if there is no material at all? But you couldn't be more wrong! These creative minds recognized the connection: Information is not only the essence of our world, but also the essence of ajando.
Obtaining Information from Data
And that's as true as true can be! Real information is only obtained when we combine, visualize and present the right data in the right way. Information that inspires and motivates people. This is a very fundamental core skill at ajando. "The dynamics of this information flow can be seen as the driving element of the complete company," Peter Stasek explains. Consequently, the architecture office made the data and information flows of ajando visible in our corporate architecture concept.
This starts with the layout of the rooms, for example. "The concept for the paths and the room are one and the same" is the motto, which was formulated by the famous Viennese architect Josef M. Hoffmann. "Just like with information, the visitor is to be guided in the most direct way to the place where the reason for his visit is maintained, consulted, processed and forwarded," according to Mr. Stasek. As a result, the loft from ajando becomes a live cross-media platform in real life with perfect usability. An ajando room is created for social and informative convergence, for dialog and the sharing of ideas.