Birzu Duona – Grissini (Bread Sticks) by Edvardas Kavarskas
2012 - 2013, Golden A' Packaging Design Award Winner
The main source of inspiration was handmade fonts. We wanted to discover and showcase the typography that is cozy, intimate and individual.
During the creation of package design we tried to create homelike and modern design, attractive to youthful customers looking for new tastes and appreciating natural and healthy lifestyle. The core of design package became the game of typography and vivacious stories of ingredients supplemented with interesting graphical elements and bright colors. Besides the major packages the secondary package for the products was designed and approved. Furthermore, a paper cup for tasting of gourmet food in shops, wine-bars, restaurants and culinary studios was designed. Last year bread sticks with rosemary were awarded a golden medal at “Lithuanian Product of the Year” competition.
Design Challenges
Birzu duona is one of the oldest major bakeries in Lithuania, established in 1953. Following the oldest bread baking traditions the company is always looking for innovative decisions and reacts to market changes – when bread sticks (It. grissini) became a popular snack in Lithuania, the bread stick line was introduced to the customers. Whereas grissini was not so familiar type of bread to Lituanian market, the main goal of grissini marketing campaign was to show that these long, crispy bread sticks could be not only a perfect snack while enjoying a glass of wine or beer, but they also could be a lovely accompaniment to any soup, salad, cheese plate instead of traditional bread.
Production Technology
Flow pack, flexo printing
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