Innotivo-Born to Impress (Packaging Design) by Jeffery Yap
2012 - 2013, Bronze A' Packaging Design Award Winner
INNOTIVO stands for the it's core value of Innovative Intelligence, when i started to create the brand identity, my art direction for the product packaging is to have a futuristic and also solid visual impact design. Unlike the ordinary packaging design for Wireless Car kit packaging in the consumer product industry, my desire to impress and take " user - experience " to the next level, which emphasis the quality of material been used to produced on the packaging also setting a new phased of product packaging design on the visual perspective without having the difficulty in mass production.
The Project was to Design brand new impression with the existing product packaging which my client was not impressed. This is the first product that INNOTIVO ever did, my client expected my design to set a benchmark for the coming products in future, and this product packaging have successful fulfil the "INNOTIVO" way of design, Futuristic and Strong Visual Impact.
Design Challenges
The Fun was to create a brand new & Unique design which has to be global - appeal in that sense of making consumer feel good when they buy and receive our product through group buying websites.
Production Technology
The Product Packaging is made of Matt 230gsm ARTCART, with CMYK LASER PRINT technology.
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