Dahom Cfl Packaging (Energy Saving Lamp Packaging) by DAHOM FuJian
2012 - 2013, Bronze A' Packaging Design Award Winner
To create an interesting packaging for a very simple basic product that most consumers don’t even look at. Yet has to be economical but able to stand out from the crowd.
This packaging is in a triangular shape, making it more visible from all sides. When placed on a supermarket or DIY store shelf, it stands out from the crowd, which are usually plain square boxes. In addition, the open window in the front allows the consumer to actually see the product. The exposed lamp base below the pack allows them to test the light before buying but without taking the product out of the box, thus reducing possibility of damage, returns and mishandling. It also make it faster and hassle-free for the consumer to test the product.
Design Challenges
To make the packaging for a very basic product interesting and stands out from the crowd.
Production Technology
Art Paper using 4C Offset Printing
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