Beertone (Beer Color Swatches) by Alexander Michelbach
2012 - 2013, Platinum A' Idea Design Award Winner
Inspiration
As beer enthusiasts and color lovers we thought why there's no beer guide that presents beers around with focus in their colors, at that point we started the development from Beertone.
Creativity
Beertone is the first Beer Reference Guide based on Beer colors.
Design Challenges
The different Beer Color scales and brands made the whole project a big challenge. First to collect and organize all information, find the different beers around the country and test each one to get the best results and the same time the online presence management.
Production Technology
Paper: Cover- Algro Design Card 360g/m2 Content Pages: Rebello 200g/m2 Plastic button to keep it like a fan.
       
     
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