Hiveometric-Kuppersbusch Showroom (Retail Interior Design) by Alain Wong
2012 - 2013, Silver A' Interior Space and Exhibition Design Award Winner
The brand is from Germany and has explored in China for a few years. This is the first flagship store in Hong Kong and therefore the client looks for a representable shop design to help build up the brand name. In the research stage, the designer was inspired by the unique product from the brand, which is an electrical hob with 4-8 pieces induction panels flexibly forming different shapes like a honeycomb. It would be a good element for the design.
The client looks for creative design which can well represent the brand, instead of an ordinary appliances showroom. Designers used complex yet finely connected geometric forms to emphasize the brand’s hero product and its vision of quality and detail emphasis. Matte finishes are contrast to and stand out the appliances of polish surfaces. Throughout the whole process in both drawings and on-site production, designers spent a lot of time and efforts to convey and fine tune the details of the irregular forms, including ceiling feature, wall panels and all furniture.
Design Challenges
There are a number of beams across the room and it is not a good option to lower the ceiling to hide all of them. Instead, the designer attached all the irregular polished frames on the beams and that easily overwhelmed the imperfect.
Production Technology
From an engineering point of view, the Hiveometric-Kuppersbusch Showroom Retail Interior Design by Alain Wong is a good example of a highly-developed project.
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