Place Viau is a shopping complex development located in Quebec, Canada. This brochure was created both as a promotional piece for the shopping complex and as a tool for leasing representatives to sell space to prospective retail tenants. It was to be unique and memorable and position Place Viau as a bright, modern place to shop.
The piece is meant to emulate the shape of the Place Viau logo, giving it a strong brand presence. The design treatments and finishing techniques echo key architectural features of the property. The shape, the folds, the presentation of information and the use of printing and finishing techniques come together to make this piece unique.