We strongly felt that just adding travel related merchandise to the travel booking part would not be sufficient. The flow and organization of the space should evoke interaction between the 2 services as well as cross-merchandising. When booking a trip, positive emotions create buying impulses, so the merchandise should be presented in unforced manner to this happy customer and in a way that reminds him to a feeling abroad. That's the reason we looked at the shopping area as a market place or 'boqueria' where products are merchandised in an inviting, nonchalant way.
Another important part of the space is the interactive world map screen wall which serves as a portal between the traveling customers and the people in the store. Customers abroad are able to send pictures of their holiday and they appear on the right place on the world map, so offering shoppers a 'live' experience. Besides customer photos, movies and announcements can be displayed on the wall as well.