We needed a perfectly clean, almost medical optic and still the maximum of appetite appeal. Dispensing with unnatural additives, lack of lactose and gluten and the important aspect of health (see above) has inspired us to this clear packaging design. In keeping with the wisdom of "less is more" and "form follows function" we decided not to use design elements like overcrowded pictures, loud colors and redundant text statements, even to the printing of the tin.
Almost inevitably, we came up with a white box, with Scandinavian borrowings in terms of color and typography and a new photo apprehension in which we have deliberately built some small bugs (oil drippings, crumbs, product shreds) to break through the rigor of the design. We involve the consumer with recipes on the back: wraps, burgers & Co.. All of them extremely easy and fast to make and all made with the original product. All in all relaxed and uncomplicated. Somehow a bit Scandinavian ...