John John (Retail) by Fernanda Marques
2012 - 2013, Silver A' Interior Space and Exhibition Design Award Winner
Miscellaneous there is no better word to describe the eclectic setting created by architect Fernanda Marques to characterize the John John brand throughout the country With vintage furniture fun toy art and objects which have been moved from their original context I tried to show the brands contemporariness
the perception of fragments flashback vintage elements An inseparable element in this special ambiance sophisticated and urban at the same time the lighting design by Guinter Parschalk were used to block all natural light Lastly to make sure styling and set up are flexible the architect chose to work with free-standing furnishings We strategically placed the menswear section at the front of the stores so that our customers will not have to cross the whole womenswear area
Design Challenges
Fernanda Marques did not encounter any design challenges while designing the award winning John John Retail.
Production Technology
Right at the entrance an ebonized timber tunnel displays the brands logo in a unique and distinctive way All the woodwork and styling emphasize dark shades with dots of colour accenting specific detailssophisticated and urban at the same time the lighting design by Guinter Parschalk
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