Dell' Albero Limoncello (Alcohol Packaging) by bold-inc Brand Innovation
2012 - 2013, Golden A' Packaging Design Award Winner
Inspiration
Inspiration for the packaging design was derived from the very orchards that bear the lemons used to make this unique liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit. Inspired by this clever technique, we sculpted a white ceramic base resembling the tree trunk. This base is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.
Creativity
A traditional Italian liquor, Limoncello has long been crafted from secretly guarded family recipes handed down through generations. This history introduced us to the Dell’ Albero way of handcrafting Limoncello – from the very finest lemons. The fact that the name Dell’ Albero translates to ‘from the tree’ seemed fitting and seamlessly validated our choice. A slender, frosted flint bottle displays the vibrant hue of the Limoncello and is finished with the same handcrafted quality as the liqueur itself. White packaging twine (similar to that used to bundle harvested lemons), coils around the sleek neck where three labels rest. The labels act as glimpses into the story and tradition behind Dell’ Albero Limoncello and are debossed in two colours printed on natural cotton stock using traditional Letter Press techniques. The bottle is hand-finished with white sealing wax to complete this refreshing offer. A white ceramic base resembling the tree trunk is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.
Design Challenges
Meeting the balance between original creativity and commercial viability.
Production Technology
The craftsmanship of Glass, Paper, ceramic forged together to present a truly memorable gift.
       
     
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