The Grenoble, France based optician Oscar came to us to redesign their store when they annexed the neighbouring building and extended their range of standard glasses with sunglasses.
The duality of standard and sunglasses, and also of the old and new part of the building inspired us to start playing with blurred boundaries and overlapping divisions between the two spaces, with angular coloured surfaces establishing a dynamic and playful basis for us to start filling in the design - and effectively joining the two spaces by downplaying the existing wall. The shop’s eye-catcher is a graphic measuring 3.75 metres tall by 3.10 metres across, entirely shaped by 780 sunglasses affixed in holes in the metal partition wall. The image can be altered into any imaginable design, depending on where the sunglasses are placed.
Another feature of the design is the wooden corridor connecting the two spaces and simultaneously serving as a display space for the products.