Dependable (Packaging System) by TAXI West
2012 - 2013, Silver A' Packaging Design Award Winner
Inspiration
Create a packaging system that communicates the virtues of the 'Dependable' brand and it's line of products. For Rocky Mountain Equipment's customers, ensuring their equipment is always up and running is essential to their lively hood and profitability. The 'Dependable' line of products help to maintain the performance of equipment and to help ensure that downtime is kept to a minimum.
Creativity
In a category known for overdesigned "flashy" work laced with starbursts, we decided to use simple, straightforward language (including the unconventional device of using actual sentence in the naming structure), a simple colour palate and a bold, graphic, almost utilitarian structure. This was done deliberately to reinforce the core value of dependability that Rocky Mountain Equipment the company possesses within the product itself. After all, dependability doesn't scream from the rooftops. It just does its job the only way it knows how; the right way.
Design Challenges
If there’s one thing Rocky customers can be certain of, it’s uncertainty. From double dip recessions, to all those “Once in a lifetime” storms, there’s a lot that’s beyond the control of the farmers and the construction workforce. When it comes to downed equipment, it’s one more thing they can’t control. That’s why ensuring their equipment is always up and running is essential to their livelyhood and profitability. And that’s why Rocky created The 'Dependable' line of products to maintain the performance of equipment and ensure that downtime is kept to a minimum. Price is a factor but reliability is paramount. This is Dependable strategically reflects the quality of the product while allowing their own label name to have prominence.
Production Technology
From an engineering point of view, the Dependable Packaging System by TAXI West is a good example of a highly-developed project.
       
     
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