Coca-Cola 125 Years of Design (Exhibition) by Ruud Belmans
2012 - 2013, Golden A' Interior Design Award Winner
Inspiration
The inspriration came from the poster announcing the exhibition, showing only the Coca-Cola logo, the title and the evolution of the Coca-Cola bottle. We wanted to recreate this simplicity into the exhibition space. Another thing that matched this idea was that the effect would be that the visitor would be confronted with only fragments of the Coca-Cola logo throughout the tour, proving that this is one of the world's most recognized logos.
Creativity
Coca-Cola Atlanta in cooperation with Coca-Cola Belgium asked Pinkeye to design this 450m2 exhibition about the rich history of 125 years of Coca-Cola as a design innovator. Showcasing many of the diverse artefacts collected by Coca-Cola proved challenging due to the sheer volume of elements at hand. We established a strong coherent unity by drawing up a clear message track and translating this into a spatial form. The moment visitors enter the main space they are met with a gigantic Coca-Cola logo seemingly filling up the whole room, breaking up into smaller intricate but always recognisable fragments as the visitors explore the exhibition. 5 main themes were connected literally by a red line, guiding people throughout the key content.
Design Challenges
The challenge was in the idea to keep all items hidden when entering the space and revealing them step by step. The positioning of the separation walls and furniture had to allow the logo and title to be projected and painted on them.
Production Technology
Painting and stickering a projected image onto the white exhibition space's walls, ceiling and floor.
       
     
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