Camaro | Advanced Collection (The Next Level of Wooden Eyewear) by ROLF Spectacles
2012 - 2013, Golden A'
Inspiration
We never wanted to imitate any manufacturer or their products we want to be unique in the field of eyewear production. All of us grew up in the Tyrolean Alps, we love the beauty of the countryside and the unlimited possibilities for enjoying nature. The Alps recharge the body and soul and are an endless source of inspiration for our work.
Creativity
ROLF Spectacles wants to take the initiative to achieve new heights in wooden eyewear. We boldly introduce our new „advanced”collection | model "Camaro", adding natural texture to our frames and a highend three dimensional design. ROLF’s research and development team has created an innovative hinge for its eyewear made of wood and a specialized ROLF lens-glazing system. The ROLF wooden eyewear is produced completely without any metal parts or screws, and it is very easy-care thanks to its special surface treatment. Each ROLF frame is produced by hand requiring many work steps at the plant in Tyrol / Austria.
Design Challenges
ROLF Spectacles is always searching for new and unique materials that correspond with the company philosophy. The challenge is to try new materials that has never been used before in the industry. Thus arose the idea to develop of ​​a pair of glasses with the natural materials of wood and stone. ROLF >woodstone< frames are made out of shale stone and wood. To attract attention as a young company we must ensure our frames carry the latest in trends and technology, the combination of wood and stone is one of our latest designs that encompass this notion.
Production Technology
The glasses are unique in terms of the materials used and the production techniques implemented. Almost all machinery needs to be built or retrofitted specifically. In the early stages, moped brakes, old actuators and other items were used provisionally because they lacked the money to outfit machines for prodution. In order to be able to bend the first parts into shape, the first pieces of wood was pressed from a living room table with the mechanical milker from a neigboor, who had retired from farming. The press is still in use. Even the stone frames had their start this way. Nowadays, precise machines are used until the point where the frames are passed on to highly sensitive additional processing that is done by hand.
       
     
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