Mad Drinkers (Infographic) by Mattia Parietti
2012 - 2013, Bronze A' Graphics and Visual Communication Design Award Winner
It was developed during the Workshop Culture Data Culture held by Santiago Ortiz Herrera at Politecnico di Milano. During a pause we were chatting friendly about the latest episode of Mad Men. And we came out with a statement: Mad Men drink and smoke very heavily. That was the starting point, while we were not expecting an inspiration.
The infographics, through a simple yet innovative web-based approach, enlightens the relationships between alcohol consumption, locations, time and trends in the first season of the TV series Mad Men. The project uses surface to visualize the relationship between the characters, the relative alcohol consumption, the length of a single episode and the time span of each episode.
Design Challenges
Mattia Parietti did not encounter any design challenges while designing the award winning Mad Drinkers Infographic.
Production Technology
From an engineering point of view, the Mad Drinkers Infographic by Mattia Parietti is a good example of a highly-developed project.
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