Nankin Lab (Corporate Design) by Pau Garcia
2013 - 2014, Platinum A' Graphics and Visual Communication Design Award Winner
Inspiration
There is always a plan B, another way to play with our tools, that was our milestone, to really enjoy the way we were working with the images and objects through a whole concept of design studio.
Creativity
There is a rare pleasure in seeing a building collapse, in breaking a paper in a half, or blowing up a balloon. These are acts that sometimes last less than a second, and being so ephemeral, makes you run longuer in a shorter time. These are situations involving speed and high intensity. Nankin Lab is a design studio that recreates on these moments to generate new projects.
Design Challenges
The principal challenge to develop Nankin Lab was to integrate the physic essence of the brand with the digital side of it.
Production Technology
From an engineering point of view, the Nankin Lab Corporate Design by Pau Garcia is a good example of a highly-developed project.
       
     
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