Blue Goose is a Canadian based organic and natural food company that specializes in high quality beef, chicken and fish from well-raised animals. Blue Goose owns and raises its own animals across land and water that stretches from BC to the plains of Manitoulin Island, Ontario. They are the only company in Canada to truly practice “vertical integration” in their cattle operations (from the minute the animal is born, to the feed, to the time it reaches your grocery store, Blue Goose controls and owns each step in the process).
The inspiration for this packaging design came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. It is a truly unique product offering, and therefore needed a distinctive way of telling that story on the packaging.