Coca-Cola Tet 2014 (Soft Drink Packaging) by Rice Creative
2013 - 2014, Platinum A' Packaging Design Award Winner
Inspiration
The inspiration for the design came from the thousands of Tết decorations & Tết wishes we find all around the country. The typography is inspired by traditional calligraphy as well as Coca-Cola's Spencerian script.
Creativity
To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. We utilized Coca-cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tài" means Success, "Lộc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tết decorations.
Design Challenges
BRIEF / OBJECTIVE Spread happiness and Tết appreciation with Coca-Cola.
Production Technology
From an engineering point of view, the Coca-Cola Tet 2014 Soft Drink Packaging by Rice Creative is a good example of a highly-developed project.
       
     
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