To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. We utilized Coca-cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.
"An", means Peace.
"Tài" means Success,
"Lộc" means Prosperity.
These words are widely exchanged throughout the holiday, and traditionally adorn Tết decorations.