Maxplo (Tire) by Hae Rim Jung
2014 - 2015, Platinum A' Futuristic Design Award Winner
Inspiration
Beginning in 2012 Kumhotire identified design as its "core future growth engine" With the Key, concept of tire design, Kumhotire introduced a new corporate sidewall design to create a recognizable 'face' for the brand. Known as the Wing, designer indicated he wanted "a powerful visual signal, a seal, an identifier. The side of a tire needs this recognition, this expression. A tire needs a face and we think the new Kumhotire face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kumhotire even from a distance." Commenting on the new signature sidewall design in 2012 : "From now on, we'll have it on all our tires"
Creativity
Maxplo is the Max All Weather Concept Tire developed for invincible environment, location and weather. A intersectional large tread blocks and stable shoulder blocks provide responsive handling, high-speed stability and traction on dry roads, while circumferential and three dimensional grooves are aimed to pump water out from under the tire's footprint to minimize hydroplaning and wet traction. The tire's internal structure reinforced to change the wide groove and enhance handling, high speed capability and ride quality on snow, mud road.
Design Challenges
To define the new tire design. Can Touring All Season tires or Summer tires be an original design? It was a simple question, but a daunting task for tire designers who wanted to change the perception that tire design meant only “same.” New challenges required a new way of thinking. The tread of tire is closely linked with tire performance. So we cannot design the tire simply based on its exterior. We designed the groove , sipe, decoration considering the performance of tire. Also, we simulated our design by computer program to expect pattern’s performance. In addition, we studied tire structure, engineering technology. Through these processes, we developed new Maxplo Design.
Production Technology
We suppose that people have all ambitions to own a super car in the future, maybe your even lucky enough to be close to reaching that ambition. We intend to amazing concept(and possible production) future super cars market who are all using new technologies and new ways of designing the super car of the future. Maxplo, has been Specially designed for athletes and smart people to enhance their active lifestyles. This future concept and dynamic tire is equipped with electric motor and a hydrogen engine that make the car entirely eco-friendly.
       
     
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