Pepsi X Shanghai Fashion Week 2016 Can (Aluminum Can) by Erika Lenzi
2016 - 2017, Golden A' Graphics and Visual Communication Design Award Winner
Inspiration
Inspired by the Memphis movement of the 1980’s, the designs sport bright colors and bold designs that pop off pack. Combining geometrical motifs with classic fashion patterns such as black and white stripes and houndstooth, these daring designs communicate the synergy between the fashion world and the Pepsi brand, embodying the youthful spirit of “Live for Now.”
Creativity
As a company dedicated to being a cultural influencer, PepsiCo continues to partner with the largest fashion event on Shanghai’s calendar. For Shanghai Fashion Week 2016, PepsiCo designed a limited edition can and a series of touch points such as key visuals, t-shirts and tote bags that reflected the existing Shanghai Fashion Week visual identity system.
Design Challenges
Erika Lenzi did not encounter any design challenges while designing the award winning Pepsi X Shanghai Fashion Week 2016 Can Aluminum Can.
Production Technology
From an engineering point of view, the Pepsi X Shanghai Fashion Week 2016 Can Aluminum Can by Erika Lenzi is a good example of a highly-developed project.
       
     
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