Widiba Font (Corporate Identity) by jekyll & hyde
2016 - 2017, Golden A' Graphics and Visual Communication Design Award Winner
We took inspiration for this typeface from the design of the monitor, which has an external rounded corner and an internal squared corner. We also took inspiration from the typefaces realized by Herbert Bayer.
The typeface has a friendly aspect and is enriched with little details that, on purpose, makes it "no ordinary". Moreover, to obtain more flexibility for various applications, we created four different rounded font weights, in addition to a serif version and a condensed one, both of which develops in just one weight.
Design Challenges
The hardest part of this design activity has been keeping both a good legibility and a good aesthetic result.
Production Technology
The typeface has been initially designed on paper, then we used FontLab Studio program, a industry-standard font creation and editing tool.
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