Horticultural Expo 2019 (Logo and Vi) by Dongdao Group
2016 - 2017, Platinum A' Graphics and Visual Communication Design Award Winner
Inspiration
The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme concept of International Horticultural Exposition under the Great Wall. The Three-colored, Six-petal peace flower bears the traditional Chinese philosophical theory the six direction, implying the heaven and the universe. We adopted overlapping and gradient to feature technology and fashion.
Creativity
The Beijing Expo 2019 is an A1 world horticultural exposition which has been approved by the International Association of Horticultural Producers and the Bureau International des Expositions, held by the Chinese government and sponsored by the Beijing Municipal Government. We provide the logo and visual identity system for the event.
Design Challenges
The horticultural exposition features both environment and culture. Therefore, it is important to illustrate the host country's culture meanwhile features the concept of environment friendly.
Production Technology
The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme concept of International Horticultural Exposition under the Great Wall. The Three-colored, Six-petal peace flower bears the traditional Chinese philosophical theory, the six direction, implying the heaven and the universe. We adopted overlapping and gradient to feature technology and fashion. The subtle combination between the flower petals and the Great is highly identifiable. Integrally, the logo comprises extrinsic fashion and intrinsic oriental culture.
       
     
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