Emao.com (Logo and Vi) by Dongdao Group
2016 - 2017, Golden A' Graphics and Visual Communication Design Award Winner
Inspiration
We concluded that graphical font can well facilitate visual recognition and communication in Chinese internet brands. We created the logo comprising Chinese characters ‘一猫汽车网’ and ‘emao.com’. The upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’. The outline of ‘emao.com’ impresses people with an appearance similar to wheel, coinciding with the brand attributes.
Creativity
emao.com is a fire-new internet platform for auto trade, targeting at young consumers of the 1985s to 1990s. It aims to tackle the issue "What car to buy? At what price? Where to buy?" so as to provide convenience to customers. In addition to functional demands, the logo shall also convey a personalized brand image and interaction mode.
Design Challenges
It confuses us how to well convey the internet property of auto industry while conserving the brand characteristics. Through repetitive auditing and analyzing, we concluded that graphical font can well facilitate the visual recognition and communication in Chinese internet brands.
Production Technology
We created the logo comprising Chinese characters ‘一猫汽车网’ (yī māo qì chē wǎng) and ‘emao.com’, emphasizing both the platform name ‘一猫’ and the domain name ‘emao.com’. Thereof, the Chinese character ‘猫’ was transformed. In our creation, the upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’ of the domain name.
       
     
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