Pepsi Prestige (Aluminum Bottle) by Erika Lenzi
2016 - 2017, Platinum A' Packaging Design Award Winner
Inspiration
The Prestige Bottle shape reflects the Pepsi heritage by nodding to prior classic glass structures in their most recognizable and simplified form. Its smooth aluminum finish is cool to the touch, communicating the ice-cold refreshment of the product inside. Subtle graphic patterns and vibrant colors capture the eye and differentiate between the brand’s variants. The clean shape allows for countless designs to be incorporated on future iterations of the Prestige Bottle.
Creativity
With the introduction of the sleek, modern, aluminum Pepsi Prestige Bottle, the Pepsi occasion is elevated across the portfolio—including Pepsi, Pepsi MAX and Diet Pepsi. This premium bottle, designed in collaboration with Karim Rashid, presents an iconic shape that makes a bold, forward-thinking statement that is unmistakably Pepsi. Aiming to make an emotional connection with the consumer, the Prestige Bottle reflects the timeless fun and uplifting spirit of Pepsi in a refreshing way.
Design Challenges
Erika Lenzi did not encounter any design challenges while designing the award winning Pepsi Prestige Aluminum Bottle.
Production Technology
From an engineering point of view, the Pepsi Prestige Aluminum Bottle by Erika Lenzi is a good example of a highly-developed project.
       
     
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