Millisecond (Measure) by Hidebumi Yamaguchi
2016 - 2017, Platinum A' Art Materials, Stationery Supplies and Gift Items Design Award Winner
Inspiration
The measure that it is selling in the market currently is just providing at the lowest price which is the top priority with overwhelming percentage, it is the prejudice market exceedingly. Against this situation, we development team determined that according to the designer's knowledge collaboration with Takeda metal processing power, if we put the valuable item into the market, it would be recognized by the user as an attractive choice never before.
Creativity
The casting of the MiLLiSECOND measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The frame of the body is provided 2 oblong holes and 1 round hole. The user will be able to select these holes according to own preference, use & wearing method. The user can put your favorite keychain, strap & etc.
Design Challenges
-The design that is appealing various using suggestion: The frame of the body is provided 2 oblong holes and 1 round hole. The user will be able to select these holes according to own preference, use & wearing method. For example, in case of a round hole, if the user can be put a neck strap into a round hole, it can be put on the neck or if the user put the O-ring into oblong hole, it will be a key chain. The designer's aim was simply not only to consider the form of measure as an object but also it was to be suggested to the style that the user wears a tape measure or how to use.
Production Technology
A body is being produced and milled an aluminum ingot with a high precision. The surface of the aluminum after milling is treating an anodizing on aluminum so that it will be improved the corrosion resistance or abrasion resistance and also at the same time. On both of the sides body are providing the bowl shape depression so that the user should have the comfortable feeling on the depression that it will be just fit in the fingers.
       
     
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