Flo (Alkaline Water) by Matter Branding
2017 - 2018, Golden A' Packaging Design Award Winner
With water being an elemental part of existence, the main concept behind the brand is how nature comes to life with the nurturing quality of water, a quality that flows through every aspect via the cycle of life. The brand is then protected by a circular shape, one that is symbolic of the wholeness and purity of water, which are the most celebrated traits of water, and in this case alkaline water.
We were approached to work on the creation of a premium brand for the only Alkaline water to be released in Egypt, with a brand name and design that are unique and strong enough to become the most aspirational, Egyptian, water brand in the market. With a modern, progressive and artistic persona, we set to work to create an intricate brand that conveys its values of being bold, sophisticated and vibrant.
Design Challenges
The main challenge for this project was working on a truly unique water brand that can penetrate a highly saturated market, making it a go-to option as much as the global competitors, while highlighting the fact that it is a truly local, Egyptian, brand.
Production Technology
From an engineering point of view, the Flo Alkaline Water by Matter Branding is a good example of a highly-developed project.
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