Pixio (Packing) by Ivan Khalus and Oleh Berezovskyi
2017 - 2018, Golden A' Packaging Design Award Winner
Inspired by pixel art style of the magnetic constructor PIXIO, its creators wanted to develop a packaging that would bear the same simplicity and elegance. The goal was to demonstrate product’s concept of a 3D pixel as a perfect shape for creative construction.
PIXIO packaging concept visually communicates the product’s key feature - the versatility of a cube in pixel art style. The packaging box is just like pixio-block itself. With colored sides and ideal cubic shape, it extends the brand’s idea of creative construction with endless possibilities. When stacked the boxes may be formed into patterns, words, statues, and images, making the shelf speak to a customer in a funny appealing way.
Design Challenges
The main challenge was to create a simple attractive package that shows a concept of the product. The perfect balance for colors on the sides of the package has been found. To have an opportunity to create on-shelf in stores without additional POS materials. An additional challenge was to create inner part and lodgment that combines 4 functions at one time: 1) Affect product safety. 2) Create product presentation during unboxing experience. 3) Assure all line of SKU in the same package dimensions. 4) Ability to be attractive to a child and for adults.
Production Technology
This design concept has been implemented for PIXIO sets using high-quality matte coated paperboard. The inside peculiarities of the box construction are double-layered walls and lodgment for pixio-blocks to achieve nice view during unpacking and to guarantee safety during logistic.
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