Lifewtr Series 3:emerging Fashion Design (Brand Packaging) by PepsiCo Design and Innovation
2017 - 2018, Platinum A' Food, Beverage and Culinary Arts Design Award Winner
Inspiration
LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. LIFEWTR partnered with the Council of Fashion Designers of America (CFDA) to help emerging fashion designers make their mark for Series 3. Through this partnership, three talented participants of the prestigious CFDA+ spotlight program, were given the career-changing opportunity to have their designs showcased on nearly 40 million bottles of LIFEWTR.
Creativity
Series 3 fashion designers, Adam Blake Dalton, Tiffany Huang and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. Adam Dalton Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Tiffany Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Ghazaleh Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Lifewtr Series 3:emerging Fashion Design Brand Packaging.
Production Technology
From an engineering point of view, the Lifewtr Series 3:emerging Fashion Design Brand Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
       
     
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