Pepsi X Shanghai Fashion Week Ss 2018 (Brand Packaging and Campaign) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Food, Beverage and Culinary Arts Design Award Winner
The Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can celebrates the continuing collaboration between the world of fashion and the Pepsi "Live for Now" spirit. The artistic direction is in line with Pepsi's daring vision of "Live for Now," creating an aspirational and visionary brand experience that connects minimalistic elements with our bold new max taste, zero sugar proposition.
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi "Live without compromise" attitude. The creative direction is in line with Shanghai Fashion week's theme of "boundaryless." The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Pepsi X Shanghai Fashion Week Ss 2018 Brand Packaging and Campaign.
Production Technology
From an engineering point of view, the Pepsi X Shanghai Fashion Week Ss 2018 Brand Packaging and Campaign by PepsiCo Design and Innovation is a good example of a highly-developed project.
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