Omdesign 2017 (Promotional Packaging) by Omdesign Comunicação e Marketing
2017 - 2018, Platinum A' Packaging Design Award Winner
Inspiration
The devastation of the Portuguese forest, provoked by the fires, and the extreme drought that Portugal went through in 2017, are a reality that nowadays directly affect each and every one of us, and also affect the current lack of hydraulic resources. So, Omdesign combined the promotion of the balance among all natural resources and the amount of awards won in the last three years to reinforce their commitment to the future.
Creativity
In line with the environmental concerns Omdesign has always defended, they have designed this special packaging based on the burnt wood from Portuguese forest. This small gesture reinforces Omdesign enormous respect for nature, so that a more sustainable and balanced future can be prepared. With this action, Omdesign has launched a challenge to plant the 165 stone pines, one for each award the company has received in the last three years.
Design Challenges
The main challenge was to create a sustainable and memorable package able to communicate a strong message with a simple gesture, meaning that by working together, we can help return to our forest part of what was destroyed by the fires, as well as what we take from it to develop the solutions we create every day.
Production Technology
The special packaging has a burnt stone pine wood base from Portuguese forest. It is made of a burnt tree trunk, without any kind of treatment, that was only brushed and, at its front, was applied a high relief card and a stamp, where Omdesign convey the company’s message. Inside, you can find a glass bottle of water, with the label and black label merged in one, a water dispenser and a pine tree.
       
     
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