Electric (Campaign) by Brian Hoehl
2017 - 2018, Golden A' Advertising, Marketing and Communication Design Award Winner
Inspiration
We are inspired by simplicity. We wanted to create a strong message with a simple identification. Normally bicycle advertising is all the same. It is very technical orientated with a very technical message without any emotions or feelings. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message.
Creativity
We have launched a campaign that is radically different from what the bicycle industry normally is doing. The normal standard in the bicycle industry when it comes to key visuals is action pictures with cyclist driving at locations. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message. We are electric - are you? This is a strong involvement and direct appeal to our brand DIAVELO.
Design Challenges
It was very difficult to create the "electric hair illusions" on the pictures.
Production Technology
Magazines and billboards
       
     
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