Love and Blind (Brand Identity) by SPARKLY IDENTITY DESIGN Co., Ltd
2018 - 2019, Platinum A' Graphics and Visual Communication Design Award Winner
Inspiration
The design takes the ubiquitous Snellen eye test chart as its point of departure. The ㄇ symbols in the chart stand for the sheltered workshops while the i letters represent their visually impaired employees. The symbols orientation toward different directions point to the many avenues in life that lie open to the visually impaired.
Creativity
For the product packaging material we selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.
Design Challenges
Visually impaired people can actually do more. The global employment rate of visually impaired people is less than 40%. Looking at the predicaments blind people are facing in general, the reasons why blind people are reluctant to go to work are mainly because of the lack of self-driving force from blind people and the low acceptability of society to them up until now. To help visually impaired friends restore their confidence and working ability, we have formed numerous interactive workshops. After that, we collectively created the brand LOVE and BLIND and discussed the brand’s concept of being natural, simple, and eco-friendly, so that we can provide a friendly environment and natural outstanding product to the consumers.
Production Technology
For the product packaging material we selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch. The two notches on the edges of the packaging help stabilize the ribbon around the box. This design also provides a flexible, low-cost, and environmentally friendly way to replace the ribbon to adapt the packaging to different festivals and gifting occasions.
       
     
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