Nissan Gt-R Nismo Gt3 Spec (Web Pdf Brochure) by Tomohira Kodama
2018 - 2019, Golden A' Advertising, Marketing and Communication Design Award Winner
Inspiration
Just like a saying a wise man keeps some of his talent in reserve, someone who is strong and truly talented does not show off his abilities. However people around him would sense the greatness hidden within. When representing a customer racing car, a general approach is to show a plenty of sizzling feeling from a circuit to express its racing capabilities and to have passionate explanations. However, we decided to use a cool approach with the idea of the saying described above Place Nismo gt3 2018 Spec in white cyclorama and trim the image with a full size of camera viewfinder. The machine overflowing power can be depicted with this approach. With a shot of the rear, the sound of high-frequency exhaust note running through a circuit can be revived back in our ears. This is exactly what we tried to achieve with this brochure. Without showing anything else, a perspective of people looking at the brochure can be expanded. To make it happen, we were obviously very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages.
Creativity
Nissan Motorsports International Co., Ltd. or also called Nismo is a subsidiary of Nissan Motor Company and is the in-house motorsports and performance division. And Nismo unveiled Nissan GT-R Nismo gt3 2018 Spec, a customer racing car. This brochure is created to introduce this evolved model of Nismo gt3 2018 Spec to the racing drivers who own racing vehicles and participate in amateur racings. This is a monster model improved to win the races. Its dynamic performance could be represented passionately with a sizzling feeling from a circuit but we took a cool approach instead. The racing machine was placed in a studio with white cyclorama and the same technic as a portrait shooting was used. An angle used to shoot the cockpit with various colorful switches brings a thrilling feeling towards the machines impressive racing capabilities. Once the engine is ignited, it suddenly changes to a machine filled with ultimate performance. Using a cool expressive style as if looking at the fact sheet helps to create great impression with this monster model. This is exactly what we tried to achieve with this brochure.
Design Challenges
Just like a saying a wise man keeps some of his talent in reserve, someone who is strong and truly talented does not show off his/her abilities. However people around him/her would sense the greatness hidden within. When representing a customer racing car, a general approach is to show a plenty of sizzling feeling from a circuit to express its racing capabilities and to have passionate explanations. However, we decided to use a cool approach with the idea of the saying described above Place Nismo GT3 2018 Spec in white cyclorama and trim the image with a full size of camera viewfinder. The machines overflowing power can be depicted with this approach. With a shot of the rear, the sound of high-frequency exhaust note running through a circuit can be revived back in our ears. This is exactly what we tried to achieve with this brochure. Without showing anything else, a perspective of people looking at the brochure can be expanded. To make it happen, we were obviously very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages.
Production Technology
We tried to create a perspective of monster model demonstrating its overwhelming performance by using white cyclorama and placing only Nismo gt3 2018 Spec there. To make it happen, we were very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages. Also we simply listed up a history of winning championship records as a fact, instead of explaining it with words. We believe showing the fact itself tells a story of the machines excellent potential. In addition, we included an interview article with a professional racing driver who engaged in development of Nismo gt3 2018 spec. He talked about how fun it is to drive 2018 spec and to race in a cool and quite speaking style.
       
     
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