Lifewtr Series 6: Diversity in Design (Bottled Water) by PepsiCo Design and Innovation
2018 - 2019, Platinum A' Packaging Design Award Winner
Inspiration
LIFEWTR is a purpose-driven brand driven by design that provides a premium bottled water experience by fusing creativity and purpose to serve as a source of inspiration and hydration. More than water, LIFEWTR is a platform for emerging artists. Design is at the heart of the brand, foremost on the bottle, and in how it communicates through artists and brand content, in store, and at live events.
Creativity
Focusing on Diversity in Design, the brand highlighted how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Lifewtr Series 6: Diversity in Design Bottled Water.
Production Technology
From an engineering point of view, the Lifewtr Series 6: Diversity in Design Bottled Water by PepsiCo Design and Innovation is a good example of a highly-developed project.
       
     
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