Jungle Society (Brand Identity) by Ruud Belmans
2018 - 2019, Golden A' Graphics and Visual Communication Design Award Winner
Based on the all-inclusive vision of Jungle Society’s founder Amanda, a luxury brand was developed that looks beyond the perfect image of bikini models and focusses on real women from all around the world, in all shapes and sizes. Exploring the atmosphere of sunny Rio de Janeiro, with it’s colorful urban vibe and culture, and nature with it’s fruit and flowers as the perfect reflection of jungle and society.
Celebrating femininity in all its forms, a swimwear brand was developed on a foundation of female empowerment: enjoying life to the fullest and embracing every aspect of yourself. Designed for women who are real and authentic, who appreciate quality and luxury, but who aren’t stiff or reserved. A brand with strong color combinations, photography that is energetic and spontaneous, showing women as they are instead of being models. Scenery photography adds an extra touch of summer to the brand.
Design Challenges
Finding the balance between a luxury image and being an energetic, tropical all-inclusive beachwear brand. Balancing the Jungle and the Society so to speak.
Production Technology
Packaging, Bags & Hangtags: Printed in Pantone, CMYK and gold foil printing. Stationary: Printed in Pantone, CMYK and gold foil printing. Business cards and envelopes: Printed in gold foil on uncoated GF Smith paper Lookbook: Printed in CMYK, Spot UV and gold foil printing
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