Brisk X Marvel Studios: Wakanda Forever (Limited Edition Packaging) by PepsiCo Design and Innovation
2018 - 2019, Golden A' Packaging Design Award Winner
Inspiration
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design that is authentically relevant to the Brisk brand. We wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film Black Panther and the important moment in culture it inspired.
Creativity
A magnetic carton with fully-printed, HiLight – Smart LED® lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed attachment inspired by his iconic mask. The can’s textured effect was achieved with a UV LED direct object printer and brings the character’s costume to life.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Brisk X Marvel Studios: Wakanda Forever Limited Edition Packaging.
Production Technology
From an engineering point of view, the Brisk X Marvel Studios: Wakanda Forever Limited Edition Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
       
     
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