7up Egypt Ltd Edition Series (Beverage Packaging) by PepsiCo Design and Innovation
2018 - 2019, Golden A' Packaging Design Award Winner
Inspiration
The 7UP Egypt Limited Edition series is a celebration of Egyptian culture. Through the lens of 7UP, we partnered with Egyptian artist Ghada Wali to celebrate Egypt’s identity, various eras, themes, and styles. 7UP celebrates originality and helps people get back to their most authentic selves. This campaign was an opportunity to celebrate and take pride in all things Egyptian.
Creativity
This campaign was an opportunity to celebrate and take pride in all things Egyptian. The 7UP Egypt Limited Edition series includes four illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and a celebration of the diverse and kitschy art found on Egyptian trucks.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning 7up Egypt Ltd Edition Series Beverage Packaging.
Production Technology
From an engineering point of view, the 7up Egypt Ltd Edition Series Beverage Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
       
     
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